In this post we identify why focussing on video format is just as important as the content of the video, for effectiveness…
We identify the ways the video landscape is changing, revealing the new platforms and service offerings that are helping brands overcome the challenges they face…
Why it’s not just brands that are fuelling the growth of bringing creativity in-house, but how top creative talent is fuelling it’s growth too…
Just how do brands go about getting a bang for their buck when it comes to video? Here we reveal the two distinct areas worth looking at to do so…
For some, when creating a video for social media focussing on the first three seconds is crucial. For others, not so. Here we look to provide some answers…
We’ve noticed an ever increasing rise in the use of short form video – here’s why that’s happening and how best to approach them…
With an ever-expanding ‘advice driven culture’ we now seem to live in, and the growing abundance of communication (feedback) channels. It’s more important than ever that we focussed on how to give feedback effectively…
We take a quick look at the changing role of community managers and why we think brands should now be thinking about bringing them in-house…
The titled question is one that is pretty difficult to answer, and divides opinion. So in this post, we’re going to lay down 6 points to help you firm up your own view on this long-standing social metric.
Is the ‘big idea’ still relevant in today’s multi-channel, tech driven digital world? Yes. Here’s why…
Here’s a verysimple Video Production Briefing Template, that you can use the next time you have a video project to work on…
A social network that has recently taken off. Here’s the reasons as to why, and our thoughts on Vero for brands…
The success of any video is dependent on the work that goes on behind the scenes. And so we thought we’d share with you the areas to focus on in order to create the best performing video possible.
In this post we identify what we believe to be the two key takeaways from Facebook’s recent algorithm change, and what this means for brands.
Now, while this post isn’t going to dive deep into all the intricacies of the agency model. We’re going to reveal what we see as two macro trends…
More and more organisations are now asking themselves the question – shall we bring video production in-house? Here’s some helpful advice…
Here is a guiding principle that seems to grow in importance with every social media campaign we work on. And one everyone should follow.
The second article in our series looking at Instagram content, and the factors to consider in order to create the most compelling content possible.
When it comes to creating content for Instagram, there are some longstanding design principles that should be followed for success…