Copyright 2015 Rima Design Ltd



16th July 2015

If you’ve been following our ‘Improving the Effectiveness of your PowerPoint Presentations’ series, you’ll now be aware of the first two stages you need to go through before you even think about loading up PowerPoint and begin the ‘doing’. To recap, these are:
Part one:
Understanding and meeting the needs of your audience.
Part two: Identifying and crafting the story your presentation will tell.
If you’ve read them both, then please read on, as you’re now ready for the third and final instalment in this series – the ‘doing’.
If you’ve not yet read the previous two stages, then hold up, and have a read of them before you carry on with this one.
Still with us? Then on to the doing…
The following are principles we believe you should refer to whenever you are working on a PowerPoint presentation.
1. Make sure you use wide screen (16:9). You’ll get more space. More space is always better.
2. Only make one point in each slide. That means no bullet points.
3. Keep that point, to the point. If your audience is busy trying to make sense of all the content on a slide, then you’ve lost their attention and therefore the effectiveness of your presentation too.
4. The one point on each of your slides should not repeat what you, or your notes are saying; it should instead ENHANCE what you are saying.
5. Strong visuals are a key component to use in order to ENHANCE your point. That means high quality professional stock imagery – No naff/cheesy imagery, and certainly no Clipart!
6. The image/visual slide should excite the viewer so that they are fascinated (and hooked) to find out how it relates to the subsequent part in your story.
7. Each image should therefore relate to a specific part of your story, and to the point you are making in the slide. Your audience will better remember the point that you want them to takeaway, if they can associate it with a memorable image. We’re visual thinkers, remember.
8. Don’t play about with imagery. Yes, use videos if they enhance your point. But transitions, spins and dissolves do not enhance points. They add nothing, other than unnecessary time to your busy day.
9. Choose an appropriate colour scheme – normally the colours of the brand for which the presentation is being created for or by, will dictate the colour palette. Ensure the use of the colours remains consistent throughout the presentation.
10. Make sure your points are readable, by focussing on the type of font, colour of the font, and the colour of the background. 30pt is widely regarded as the best font size for presentations. This ensures readability, and also helps make sure you keep your point, to the point, as space is tight with this size of font.
11. Pair fonts together, but avoid using too many different fonts in one presentation. Consistency is key.
12. Play about with weights and sizes of fonts to emphasise important words. But use it sparingly; it’ll have a greater effect then – Used too much and it can be distracting.
To conclude, if we had to share the key learning’s from this post in a single tweet, it would be:

Hopefully, you found this post helpful, along with the ‘Improving the Effectiveness of your PowerPoint Presentations’ series in general.
Keep your eyes peeled for our PowerPoint presentation that will combine all three parts in this series.
Until next time…


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