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Copyright 2015 Rima Design Ltd

Shell: Fundraising for charity of the year

 
We were tasked with creating a visual graphic for Shell’s annual ‘Charity of the year’ fundraising event. As well as being used at the event, the graphic would also be used across all promotional materials.
 
In order to encapsulate all of the different forms of possible fundraising, an illustrative approach was deemed best.
 
The illustration had to look fun, stand out from Shell’s other materials, and yet conform to their guidelines.
 
Each fundraising element was individually illustrated, cut out and placed on a stage. Once all of the individual elements were placed onto the stage, the final layered piece was photographed and used as the graphic for the fundraising event and all of the associated materials.
 
 
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Shell: Fundraising for charity of the year

  We were tasked with creating a visual graphic for Shell’s annual ‘Charity of the year’ fundraising event. As well as being used at the event, the graphic would also be used across all promotional materials.   In order to encapsulate all of the different forms of possible fundraising, an illustrative approach was deemed best. […]