MENU X

     

Copyright 2015 Rima Design Ltd

Shell: Retail Awareness Campaign

 Integrated Campaign 
 3D Design 

 
Challenge: We were tasked with creating a UK awareness campaign to let Shell’s euroShell Card customers and retail staff know that pin verification over signature was to be rolled out in May 2013.
 
Diagnosis: Key would be getting across the message that the change from signatureto pin would provide ‘an extra layer of protection’ for the euroShell Card customer and for Shell as a business.
 
Creative: We aimed to highlight the benefits of the change to pin, rather than the negative fraud aspect. Therefore the creative portrayed the euroShell Card protected in an art exhibition environment with a pin machine in situ. The objective of placing the euroShell Card in this environment was to make the card come across as special, and a card to be valued, as well as to highlight the pin aspect.
 
Results: Shell recognised the strength of this campaign by presenting us with a Global VI and Communication Excellence Award, with judges comments including how the campaign:
 

“Communicates protection in an innovative way – grabs attention – invests the Euro card with a quality of preciousness”.

 
 

Share this project with others

twittergoogle_pluspinterestlinkedinmail

Shell: Retail Awareness Campaign

 Integrated Campaign   3D Design    Challenge: We were tasked with creating a UK awareness campaign to let Shell’s euroShell Card customers and retail staff know that pin verification over signature was to be rolled out in May 2013.   Diagnosis: Key would be getting across the message that the change from signatureto pin would provide ‘an extra […]